DealerClick Digital Retail Experience

Every vehicle detail page pulls in a Carfax or AutoCheck history report and a Kelley Blue Book trade-in estimate alongside the VIN-decoded specs, so a shopper can weigh a used vehicle's history and their own trade-in value without opening a second tab. Saved searches send an alert the moment new inventory matches what a shopper is looking for, and similar-vehicle recommendations based on what they've already viewed keep them moving through the lot instead of bouncing to a competitor's site.

A side-by-side comparison view holds up to four vehicles at once, matching each one's specifications, standard-versus-optional features, and an estimated payment row so nothing has to be cross-referenced from memory. That comparison can be saved and printed for later, and individual vehicles can be shared by email, so a shopper bringing a spouse or a co-signer into the decision doesn't have to rebuild it from scratch on a second visit.

The payment tools connect to the same lender network a finance office already uses: credit submissions route through RouteOne and Dealertrack for multi-lender decisioning, pulling from Equifax, Experian, and TransUnion, and deposit collection lets a shopper hold a vehicle online before they ever step on the lot. Service and recurring payments run through PCI-compliant gateways such as Stripe, PayPal, and Authorize.net rather than a spreadsheet or a phone call, so a number a shopper sees on the site isn't disconnected from what happens once they're sitting in the F&I office.

Lead-capture forms integrate directly with the dealership's CRM platform rather than sitting in isolation: lead-distribution rules route a fresh inquiry to the nearest or right location automatically for multi-rooftop groups, and lead validation and scoring flags a low-quality submission before it ever reaches the sales floor. Duplicate-lead detection keeps one shopper from generating two records when they fill out more than one form during a visit, so a salesperson works a single clean opportunity instead of chasing the same lead twice.

A drag-and-drop homepage builder and a library of pre-built page templates mean a marketing team can launch a new landing page, swap a hero section, or rearrange a homepage without opening a ticket with engineering. Custom CSS, custom JavaScript, and Google Tag Manager access are still there underneath for the one page that genuinely needs a developer's touch, so the platform doesn't trade flexibility for ease of use.

Publishing runs through the same self-serve toolkit: a WYSIWYG editor, an image library, and a widget library of calculators, forms, and review feeds cover most blog posts without custom code, while author bios, tag filtering, and pagination keep a growing archive organized instead of turning into a flat list. Scheduled publishing keeps a content calendar running even when nobody is at a keyboard on the day a post is meant to go out.

Local SEO features layer on top of that automatically: Google Business Profile syncing, citation management across dozens of directories, and location-specific schema keep name, address, and phone consistent everywhere a search engine or a shopper might look, and multi-location dealer groups get both a combined, group-wide inventory search and an individual profile and inventory feed for every rooftop, so a shopper can browse the whole group or one store depending on what they're looking for.

For a shopper who wants to talk to a real person, the site connects to live chat platforms such as LiveChat, Drift, and Intercom, SMS messaging through Twilio, and video-chat handoffs for a remote walkthrough or a live sales call, so the exchange can start on whichever channel a shopper already prefers instead of forcing everyone through the same contact form.

For a dealer group running its own tooling, a RESTful API and webhook support expose the same inventory and lead events the website itself runs on, with a sandbox environment, developer documentation, and technical support for the integration work, so a custom report or an in-house dashboard isn't blocked on DealerClick's own release schedule.

Compliance runs through the same connected layer rather than a separate manual process: consent management platforms such as OneTrust keep cookie and privacy disclosures current, e-signature tools like DocuSign and Adobe Sign handle documents that need a legal signature, and TCPA-compliant opt-in documentation is built into every lead form, keeping consent language consistent without a dealership having to draft its own from scratch.