Question 1

What is auto dealer CRM software?

Accepted Answer

Auto dealer CRM (Customer Relationship Management) software is a system designed specifically for car dealerships to manage customer interactions, track leads, automate follow-ups, and improve sales processes. DealerClick CRM helps you nurture relationships with prospects and customers through automated text messages, emails, and integrated communication tools.

Question 2

How does automated communication work in dealer CRM?

Accepted Answer

DealerClick CRM automatically sends personalized text messages and emails based on customer actions and schedules. For example, it can send birthday greetings, payment reminders, service appointment follow-ups, and special offers. These automated communications keep your dealership top-of-mind while saving your team hours of manual outreach.

Question 3

Can I text customers directly from the CRM?

Accepted Answer

Yes! DealerClick CRM includes built-in SMS messaging that lets you send and receive text messages directly within the platform. All communication history is tracked and logged in the customer's profile, making it easy to reference past conversations and maintain consistent follow-up.

Question 4

Does the CRM integrate with my existing DMS?

Accepted Answer

Absolutely. DealerClick CRM is fully integrated with the DealerClick DMS, ensuring customer data flows seamlessly between systems. If you're using a different DMS, we offer integration options to sync customer information, reducing duplicate data entry and ensuring accuracy across platforms.

Question 5

How does lead tracking work?

Accepted Answer

DealerClick CRM captures leads from multiple sources including your website, phone calls, walk-ins, and third-party lead providers. Each lead is automatically assigned, tracked through the sales pipeline, and triggers appropriate follow-up tasks and communications. You can see exactly where each prospect stands in the sales process at any time.

Question 6

Can I create custom email and text templates?

Accepted Answer

Yes, you can create unlimited custom templates for both emails and text messages. Templates can include personalization fields like customer name, vehicle of interest, appointment times, and more. Save time by using templates for common scenarios while still delivering personalized communication.

Question 7

What reporting is available in the CRM?

Accepted Answer

DealerClick CRM provides comprehensive reports on lead sources, response times, conversion rates, sales pipeline, customer engagement metrics, and ROI from marketing campaigns. Reports help you identify which lead sources are most profitable and which sales team members need additional training or support.

Question 8

Is the CRM mobile-friendly?

Accepted Answer

Yes! DealerClick CRM is fully cloud-based and mobile-responsive, allowing your sales team to access customer information, send messages, and update lead status from smartphones and tablets. This is especially valuable for sales managers who need to stay connected while on the lot or away from their desk.

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