Comprehensive Marine Dealership Software

Marine service work isn't spread evenly across the year the way an oil change business is -- it clusters into winterization (engine fogging, fuel stabilization, coolant treatment, shrink-wrapping) in the fall, spring commissioning (de-winterization, systems testing, bottom cleaning) in the spring, and rigging work -- new boat setup, engine installation, propeller selection -- whenever a unit sells. DealerClick's service scheduling accounts for that clustering with pre-configured service packages for each of those jobs, capacity planning based on slip availability, and technician specialization tracking so a rigging job and a fogging job aren't scheduled against the same skill set.

Storage tracking distinguishes indoor heated, indoor unheated, outdoor covered and outdoor uncovered locations, with storage fees and billing schedules attached to each unit. Inventory aging is calculated on date-based metrics that account for normal seasonal holding periods, so a boat parked for the winter doesn't trigger the same age-based discounting logic as a unit that's genuinely failing to sell -- a distinction a DMS built for year-round car inventory has no reason to make.

Vessels requiring federal documentation -- typically 25 feet and up -- get documentation application tracking, documentation number recording and lien holder information for financed units, while smaller recreational boats route through standard state title and registration instead. Hull identification number verification runs alongside both paths, since a HIN check matters whether a boat ends up documented or state-titled.

Marine loan terms run up to 20 years for larger vessels and yachts and 10 to 15 years for typical recreational boats, with 10-20% down payment requirements and loan structures -- seasonal reduced-payment months, skip-payment programs, balloon payments -- that don't exist on a standard auto note. GAP coverage is sized to marine depreciation curves rather than a generic depreciation table, which matters because a boat's value curve doesn't track a car's.

Listings sync automatically to Boat Trader, the largest marine marketplace, along with boats.com, YachtWorld for larger vessels and yachts, and PWC Trader for personal watercraft -- placing a 45-foot yacht and a jet ski on the marketplace their actual buyers are searching rather than one general listing feed for everything with a hull.

Trade-in and consignment valuation pulls from BUC and NADA marine pricing data rather than an automotive guide with no marine coverage, with condition checklists covering hull condition, engine hours, electronics functionality and canvas and upholstery condition. Consignment agreements track commission structure and pricing authority separately from dealer-owned inventory, and consignors get a portal showing their listing's leads and showing history rather than a phone call for updates.

Multi-location marine groups get centralized parts procurement for better volume pricing, coordinated co-op advertising funds and campaigns across every location, and support for multiple rooftops carrying the same manufacturer line under one ownership group -- capabilities a single-store DMS has no reason to build.

Search for marine-specific dealer software and neither of the two general platforms turns up a dedicated page: none of DealerCenter's roughly 90 sitemap pages or Frazer's roughly 35 (observed 2026-09-18) covers boats, personal watercraft or Coast Guard documentation requirements. A marine dealer evaluating DealerCenter or Frazer is comparing a general auto DMS against DealerClick's hull-type inventory fields and documentation handling, with no marine-specific competitor page in the mix.